‘Saaj’ by Shruti Sancheti.

Shruti is an effervescent designer who has dressed the likes of Juhi Chawla, Vidya Balan and many more. Her current collection ‘Saaj’ is inspired by the magnificent state of Maharashtra which boasts a vibrant and cosmopolitan identity with an illustrious history, diverse culture and fiercely proud society that is an integral part of India. Her inspirations are also drawn from the glorious Paithani for embroidery rather than the conventional weave along with utilization of Aari Embroidery, Resham, etc as means of surface ornamentation.

Kicking off the festive season with a vibrant and colourful preview of her Saaj collection was designer Shruti Sancheti. Held at Atosa, a multi-designer store in Mumbai, Shruti had a number of beautiful celebrity friends and clients drop by. They checked out these creations fashioned from traditional Maharashtrian weaves. Rudraksh presents Saaj by Shruti Sancheti : A sparkling collection describing Maharashtra’s culture and ethnicity Keeping the Marathi penchant for vibrancy, the colour palette is warm and festive with accent of Resplendent Liquid Gold, Scintillating Crimson, Fuchsia, Emerald Greens, Radiant Indigo Blue, Vivacious Purples, etc combined with unconventional patterns derived from motifs like Peacock, Maharastrian Nose Rings and Karvats.